Undertaking and getting the project to move forward is not an easy task. For this reason, we must celebrate each special moment that reminds us that we are achieving the objectives that we set for ourselves when we set out to create our own company. Today is one of those days for PZT by Posizionarte. It has been 7 years since that December 10, 2014 when we formalized the birth of Posizionarte SL , an SEO and SEM agency that little by little has been adding new services to become a 360 digital marketing company.
Stronger in the face of the crisis
It is not necessary to remember what the year 2020 was like for everyone. As a digital marketing agency , we had to become stronger. Many Last Database companies had the need to digitize and PZT was there to help them with everything they needed. And the fruits of all that effort came.
Today we are recognized as one of the best digital marketing agencies in SEO and SEM positioning by media such as La Razón or ABC . In addition, another prestigious medium such as El Confidencial Digital recognizes us as the best Digital Marketing Agency 2021 in Madrid .
We are also part of the PropTech map as one of the agencies that is helping companies in the real estate sector the most in their digitization process.
As a summary of these last two years, I can only say that every effort has its reward . PZT by Posizionarte has continued to grow despite the health and economic crisis caused by COVID-19 and this is not only reflected in the events described so far.
Change of office
Our growth in 2021 has led us to need more space. An increase in the workforce required a larger location and, therefore, in the middle of the year we moved our offices to Calle Bravo Murillo .
The new PZT by Posizionarte location is located next to Plaza de Castilla , the financial area par excellence of the capital of Spain, where the emblematic KIO Towers are located.
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New projects and services
The list of new news for PZT in the last year does not end there. Not only have we strengthened the staff in each of the departments, but we have also expanded our services by adding a computer support department .
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In addition, my Extremadura roots have encouraged me to bring digital marketing services to Cáceres, thus creating the Cáceres SEO Agency project . In this way, companies located in Extremadura will have a place of reference to go to to carry out their digitization processes.
The rest of the projects linked to the PZT by Posizionarte brand also continue to grow day after day. This is the case, for example, of Property Technology , a real estate marketing and technology blog that ranks first in search engines with the keywords "proptech blog" or "real estate erp", among many others, receiving every day more number of visits, comments and requests for information.
On a more personal level, I combine the direction and management of the agency with work as an SEO and SEM consultant, for those projects that require closer advice or specific training. It should be noted that, if PZT is ranked first by “SEM agency”, my personal website, Víctor López SEO , appears as the first result for “SEO Madrid consultant” or “SEO consultant” at an organic level, which speaks clearly that search engines and Google algorithms have no secrets from us.
A marketing agency for all sectors
We are very strong in the real estate sector , but our client portfolio goes far beyond Real Estate.
Luxury firms, locksmiths, companies in the health and physical well-being sector, lawyers or restaurants are just some examples of the sectors with which we work.
It does not matter if it is a startup , an SME or a large company, at PZT we put all our experience and knowledge at your service. Surrounding yourself with the best professionals anything is possible.
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PZT in the media
Although it is sometimes complicated, we combine the daily work of the agency with collaborations in the media. And, although the world of the internet and social networks is fundamental, it is also very important to appear in the media to reach a greater number of people who can become customers.
With this in mind, I collaborate with different radio stations such as Capital Radio and Decision Radio . In addition, since November an article signed by me has been published monthly in Diplomatic World Magazine . So far there have been two articles: 'The digitization of business after COVID-19' and 'Why trust a Digital Marketing agency?' .
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A look at what we have experienced to date at PZT
In order to achieve everything that I have described so far, after that difficult decision to leave the family business where I worked to create my own Marketing agency, the road has not been easy.