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Credibility or how we are throwing stones on our own roof

mybb@mybb.ru (sifatahmed) — Sun, 26 Dec 2021 10:08:37 +0300

I check with some amazement different studies that show how the credibility and trust of the Spanish population is scarce. Trust in the information they receive. It seems that nobody believes anything, although this expression would be too broad and, therefore, a difficult generality to believe. A lot of agency, a lot of campaign, a lot of messages and billions of euros invested must create something more than "nothing".

One of these studies is developed by the Atrevia Research Best database providerDepartment, together with Intermón Oxfam and Maldita, who have carried out the First Barometer of Disinformation . In this study we found data such as the following:

"67% of Spaniards are concerned about the impact that misinformation has on their day to day."
"One in two Spaniards (54%) feels that there is so much misinformation in society that they no longer believe anything."
"85% of Spaniards believe that there is a deliberate intention to manipulate them through communication."
"47% of the Spanish population believes that companies generate and disseminate false information in the media and social networks, 66% affirm that influencers do it and 76% political parties".
"92% of Spaniards feel that social networks are the communication channel that most and best represents them."
Data that, decontextualized, can give rise to different free and possibly "brainy" interpretations. Everyone is free to look around and visualize themselves in this information. I would like to go a step further and try to see some of the reasons that lead us to see studies of this type. What are the reasons why, in a more technological society and with greater access to information, credibility and trust is so low.

Not everything goes. In the era of "Storytelling", the creation of Buy Mobile Databaseof stories has "masked" realities. And I say well, masked, because it seems that if we create a story with emotional, sensitive, real overtones ... we make things are perceived in a much more positive way. We are masking a reality to make it attractive and, therefore, sell more.
Short-termism . Everything is for the day before yesterday. We make and sell. We communicate for now without thinking, on many occasions, not in the morning and even less for "the day after tomorrow." They work, many times, to sell now and tomorrow it will be seen ("let me dance it off").
Our own ethics , forgotten and gone. In a meeting a client said to me "and that for what? If I sell is what matters, the rest is the same". Not everything goes.
The penetration of the RRSS where everyone can do and say what they want, without filters and often under anonymity.
I think we have a lot to do. Credibility and trust must be regained in a society where they are already reviled values. I think we can inton a general "mea culpa" because reaching these assessments is the sum of many things that are poorly done, by many people, many campaigns and billions of euros invested in selling this lack of confidence.

What if we only communicate truths?

years working to be the best SEO and SEM agency in Spain

mybb@mybb.ru (sifatahmed) — Sun, 26 Dec 2021 09:12:11 +0300

Undertaking and getting the project to move forward is not an easy task. For this reason, we must celebrate each special moment that reminds us that we are achieving the objectives that we set for ourselves when we set out to create our own company. Today is one of those days for PZT by Posizionarte. It has been 7 years since that December 10, 2014 when we formalized the birth of Posizionarte SL , an SEO and SEM agency that little by little has been adding new services to become a 360 digital marketing company.

Stronger in the face of the crisis
It is not necessary to remember what the year 2020 was like for everyone. As a digital marketing agency , we had to become stronger. Many Last Database companies had the need to digitize and PZT was there to help them with everything they needed. And the fruits of all that effort came.

Today we are recognized as one of the best digital marketing agencies in SEO and SEM positioning by media such as La Razón or ABC . In addition, another prestigious medium such as El Confidencial Digital recognizes us as the best Digital Marketing Agency 2021 in Madrid .

We are also part of the PropTech map as one of the agencies that is helping companies in the real estate sector the most in their digitization process.

As a summary of these last two years, I can only say that every effort has its reward . PZT by Posizionarte has continued to grow despite the health and economic crisis caused by COVID-19 and this is not only reflected in the events described so far.

Change of office
Our growth in 2021 has led us to need more space. An increase in the workforce required a larger location and, therefore, in the middle of the year we moved our offices to Calle Bravo Murillo .

The new PZT by Posizionarte location is located next to Plaza de Castilla , the financial area par excellence of the capital of Spain, where the emblematic KIO Towers are located.

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New projects and services
The list of new news for PZT in the last year does not end there. Not only have we strengthened the staff in each of the departments, but we have also expanded our services by adding a computer support department .

It may interest you: PZT by Posizionarte, new collaborating partner of ASPRIMA
In addition, my Extremadura roots have encouraged me to bring digital marketing services to Cáceres, thus creating the Cáceres SEO Agency project . In this way, companies located in Extremadura will have a place of reference to go to to carry out their digitization processes.

The rest of the projects linked to the PZT by Posizionarte brand also continue to grow day after day. This is the case, for example, of Property Technology , a real estate marketing and technology blog that ranks first in search engines with the keywords "proptech blog" or "real estate erp", among many others, receiving every day more number of visits, comments and requests for information.

On a more personal level, I combine the direction and management of the agency with work as an SEO and SEM consultant, for those projects that require closer advice or specific training. It should be noted that, if PZT is ranked first by �SEM agency�, my personal website, Víctor López SEO , appears as the first result for �SEO Madrid consultant� or �SEO consultant� at an organic level, which speaks clearly that search engines and Google algorithms have no secrets from us.

A marketing agency for all sectors
We are very strong in the real estate sector , but our client portfolio goes far beyond Real Estate.

Luxury firms, locksmiths, companies in the health and physical well-being sector, lawyers or restaurants are just some examples of the sectors with which we work.

It does not matter if it is a startup , an SME or a large company, at PZT we put all our experience and knowledge at your service. Surrounding yourself with the best professionals anything is possible.

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PZT in the media
Although it is sometimes complicated, we combine the daily work of the agency with collaborations in the media. And, although the world of the internet and social networks is fundamental, it is also very important to appear in the media to reach a greater number of people who can become customers.

With this in mind, I collaborate with different radio stations such as Capital Radio and Decision Radio . In addition, since November an article signed by me has been published monthly in Diplomatic World Magazine . So far there have been two articles: 'The digitization of business after COVID-19' and 'Why trust a Digital Marketing agency?' .

It may interest you: TOP 10 SEM Agencies in Madrid: which is the best SEM agency in Madrid?
A look at what we have experienced to date at PZT
In order to achieve everything that I have described so far, after that difficult decision to leave the family business where I worked to create my own Marketing agency, the road has not been easy.

Mobile Phone Numbers - How to Trace a Mobile Phone Number

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mybb@mybb.ru (sonia) — Mon, 13 Sep 2021 12:51:17 +0300

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mybb@mybb.ru (sonia) — Mon, 13 Sep 2021 11:31:28 +0300

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